Funnel conversion rate
Conversion Rate Calculator
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Conversion rate = Conversions รท Visitors
The share of visitors who take the action you want, conversions divided by visitors. A small lift here multiplies across all the traffic you already pay for. What counts as a good rate varies a lot by channel and intent.
Healthy
Conversion rate
3.00%
360 of 12,000 visitors converted (3.00%).
Visitors per conversion33
Conversions360
Frequently asked questions
- What is a good conversion rate?
- A common rule of thumb is that 2 to 3 percent is an average website conversion rate, so clearly above that is often called healthy. Treat it as a loose convention, not a target: what is good depends on your channel, traffic source, price and intent. A high-intent landing page can run into double digits, while broad top-of-funnel traffic may convert under 1 percent and still be fine. Benchmark against your own past performance.
- Is 2% a good conversion rate?
- Around 2 percent sits at the rough average often quoted for website conversion, so it is a reasonable baseline rather than a strong result. For a checkout or high-intent landing page, 2 percent would usually be low; for cold, broad traffic it can be normal. Use it as a starting line, then beat your own number.
- Is 10% conversion good?
- A 10 percent conversion rate is strong for most marketing contexts and well above the 2 to 3 percent web average. It is common on high-intent pages: a focused landing page, a warm email click-through, or a tightly targeted search campaign. If broad, cold traffic converts at 10 percent, check your tracking is not double-counting.
- Is 20% a good conversion rate?
- A 20 percent conversion rate is excellent and rare for general website traffic, though it shows up on very high-intent steps like a free-trial signup from people who already chose you. Confirm it is measured against the right denominator: conversions over a small, qualified set of visitors look far higher than over all sessions.
- What is a bad conversion rate?
- There is no universal cutoff. A rate well below your channel norm, or one falling over time, is the real warning sign. As a loose guide, broad traffic converting under 1 percent is often weak, but that can mean unqualified traffic, a slow page or a weak offer rather than a broken funnel. Compare like with like.