Cost per acquisition

CPA Calculator

Your numbers

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Ad spend

Conversions

CPA = Ad spend ÷ Conversions

CPA is what you pay for a single conversion: a signup, lead or sale. Lower is better, but only relative to what each action is worth.

CPA

$25.00

You're paying $25.00 for each of 160 conversions.

Conversions160

Ad spend$4,000