Click-through rate

CTR Calculator

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Clicks

Impressions

CTR = Clicks ÷ Impressions × 100

CTR is the share of people who clicked after seeing your ad. A higher CTR usually means sharper creative and better targeting.

Healthy

CTR

1.16%

1.16% of impressions turned into clicks. That is a solid click-through rate.

Clicks5,200

Impressions450,000