Ad frequency

Frequency Calculator

Your numbers

Update any field and results recalculate instantly.

Impressions

Reach (unique people)

Frequency = Impressions ÷ Reach

The average number of times each person saw your ad. Climb too high and you hit ad fatigue: rising cost, falling response.

Healthy

Frequency

3.8x

Each person saw your ad 3.8 times on average, comfortably below fatigue territory.

Reach120,000

Impressions450,000