Recurring revenue

MRR / ARR Calculator

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Paying customers

Average revenue per customer / mo

MRR = Customers × ARPU · ARR = MRR × 12

Monthly and annual recurring revenue: the heartbeat of a subscription business. ARR is simply MRR run out over a year.

MRR

$20,580

420 customers at $49.00/mo is $20,580 MRR and $246,960 ARR.

ARR$246,960

Customers420