Customer retention rate

Retention Rate Calculator

Your numbers

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Customers at start of period

Customers at end of period

New customers acquired

Retention = (End − New) ÷ Start × 100

The share of existing customers you kept, ignoring new signups. High retention is what makes acquisition pay off.

Healthy

Retention rate

92.5%

You kept 92.5% of the customers you started the period with.

Customers churned180

Churn rate7.5%