Target ROAS

ROAS Target Calculator

Your numbers

Update any field and results recalculate instantly.

Gross profit margin

Target profit margin (after ad cost)

Target ROAS = 1 ÷ (Gross margin − Target margin)

The ROAS you should aim for to clear a chosen profit margin after ad spend. At a 0% target it equals your break-even ROAS.

Target ROAS

3.33x

Aim for at least 3.33x ROAS to keep a 20% profit margin after ad spend.

Break-even ROAS2.00x

Gross margin50%