All marketing calculators
Every metric that drives a growth decision, in three families. Pick one, type your numbers, read the answer and what it means.
Return on ad spend
ROAS = Revenue ÷ Ad spend · Break-even = 1 ÷ Gross marginCustomer acquisition cost
CAC = Spend ÷ New customers · judged vs LTV (aim CAC ≤ LTV ÷ 3)ROAS needed to hit a profit goal
Target ROAS = 1 ÷ (Gross margin − Target margin)Cost per acquisition
CPA = Ad spend ÷ ConversionsCost per 1,000 impressions
CPM = Cost ÷ Impressions × 1,000Cost per click
CPC = Cost ÷ ClicksClick-through rate
CTR = Clicks ÷ Impressions × 100Minimum profitable ROAS
Break-even ROAS = 1 ÷ Gross marginSpend needed for a revenue target
Budget = Revenue target ÷ Target ROASImpressions ÷ reach (ad fatigue)
Frequency = Impressions ÷ ReachConversions ÷ visitors
Conversion rate = Conversions ÷ VisitorsTraffic × CVR × AOV
Revenue = Visitors × Conversion rate × AOVClosed deals ÷ leads
Lead-to-close = Closed ÷ Leads × 100Where you lose people, stage by stage
Step conversion = Stage ÷ Previous stageIs your result statistically valid?
Two-proportion z-test → two-tailed p-valueNet growth rate of your list
Growth rate = (New − Unsubscribes) ÷ Total × 100Conversions ÷ emails delivered
Email conversion = Conversions ÷ Delivered × 100Customer lifetime value
LTV = AOV × Orders/yr × LifespanThe key growth-health metric
LTV:CAC = LTV ÷ CACMonths to recover CAC
Payback = CAC ÷ (Monthly revenue × Gross margin)Average order value
AOV = Revenue ÷ OrdersProfit left after cost of goods
Gross margin = (Revenue − COGS) ÷ Revenue × 100Units & revenue to cover costs
Break-even units = Fixed costs ÷ (Price − Variable cost)Recurring revenue for SaaS
MRR = Customers × ARPU · ARR = MRR × 12Revenue ÷ visitors
RPV = Revenue ÷ VisitorsCustomers lost over a period
Churn = Customers lost ÷ Customers at start × 100Customers you kept over a period
Retention = (End − New) ÷ Start × 100