Terms of use

GrowthCalc provides free calculators for common marketing metrics such as CAC, ROAS and LTV. Each uses the standard, widely-accepted formula for that metric, shown alongside the result.

The numbers GrowthCalc returns are only as good as the figures you put in. Treat them as a fast way to sanity-check your marketing, not as a substitute for your own analytics or professional judgement. Confirm anything important against your source data before you act on it.

GrowthCalc is provided "as is", without warranties of any kind. We work to keep the formulas correct and the site available, but we cannot guarantee it is error-free or uninterrupted, and we are not liable for decisions made on the basis of its output.

You are free to use the figures GrowthCalc produces in your own work, reports and presentations. The site itself, its design and its content remain ours.

We may update these terms from time to time. The date at the top of this page shows when they last changed.